Campaign type

Feel free, to ask questions



VTM News delivers high-quality news with a strong editorial team, reporters on the spot and in-depth analyses. Journalism as it should be. In terms of communication, this has been the focus for years, building and strengthening the quality perception. Now that this perception has been established, it was time to re-emphasize the reason why the news team always goes to great lengths.

In a new video and print campaign, we focused on the second part of the baseline: for you. Flemish people are full of questions but are often too shy or polite to ask them. We made a campaign set to the music of Beyoncé and Kendrick Lamar that encourages people to ask questions. Together with the promise that VTM News will always look for answers, because VTM News is here for you.