Campaign type
#360campaign
#baseline
#outdoor
#video
#socialmedia
#radio
#online
#brandplatform

Stream BIG, with a lekker chipke.

CHALLENGE

SOLUTION

VTM GO(+) has grown into a fully-fledged streaming platform in Belgium with useful functionalities such as downloading, streaming without advertising and binging entire seasons in one go. In addition, it also has an advantage over international streaming platforms, because you can watch international and unique local content. Impressive, sadly the public didn’t know it… yet.

A new baseline: Stream BIG! to showcase VTM GO’s ambition. But always accompanied by an extra copy line that keeps everyone’s Belgian feet planted firmly on the ground. Stream BIG! from under a TV blanket. In radio and video, we called in the famous epic English voice-over: Red Pepper, and then forced him to speak Dutch. Funny. But if you don’t speak Dutch, you’ll have to take our word for it.