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What is your textual preference?



Consumers enjoy different genres of music, movies and even games whenever they want via subscriptions to streaming platforms. Magazines however are often still purchased individually. With you can read 30 magazines online for a monthly fee. But how do you make it clear that it is time to keep up with the times in terms of reading habits?

Magazines are often stereotypically divided into women's magazines and men's magazines. A form of compartmentalized thinking that modern society has outgrown. That is why we launched the campaign ‘Reading stereotypically, is old news’. Through radio, print and social media, we broke through clichés and let people discover their own ‘textual preference’. Because from now on your magazines are also up to date thanks to