Campaign type
#video
#socialmedia
#influencer
#online
#gamevertising
#twitch
#promotion

Succeed in failing to get a discount.

CHALLENGE

SOLUTION

Insurance is not exactly the favorite subject of young people. However, insurance is indispensable. Especially for young people who do many things for the first time in their lives: driving, travelling, renting, cooking, the laundry, … That is why Ethias launched the platform #failbetter, because failure is also valuable. They encourage young people to take new steps in life. A beautiful message, but how do you reach young people who rarely watch or listen to traditional media?

We also had Ethias do something for the first time: a gaming campaign. In computer games you often try to get achievements and badges. These digital medals show how good you are at a game. However, many games often have funny versions among these achievements that reward you for your failure. Died 100 times? Congratulations! Eaten by a shark? Nice. Accidentally killed your friend? gg. Together with well-known gaming streamers on Twitch, we challenged gamers to aim for these achievements. If you succeed in failing, you can get a € 59.99 discount on your insurance with a simple screenshot. #FailLikeAPro