Campaign type
#socialmedia
#outdoor
#activation
#online

#Happ #Miapp

CHALLENGE

SOLUTION

Get more young people to download the My Burger King app. This handy app is the fastest way to the deliciously generous burgers of Burger King and an important 1-to-1 communication channel for interesting promotions.

The logo of the My Burger King app looks like a tiny little hamburger. So, we decided to treat it like one. We asked people to eat the My Burger King app and share it on their social media channels. The reward: a real-life Whopper for free.