Joe Public is the creative cell of Springbok in Belgium. Our specialization: creative campaigns and strategies that stand out. Where possible, we like to enrich those campaigns with the wonderful possibilities of the current technological revolution. We work at fixed prices, which are accessible, transparent, and the same for everyone. Logical in the rest of the world, revolutionary in advertising.

At Joe Public we offer


    Joe who?


    Pieter started working together with Manuel in 2004. Building a career at agencies Duval Guillaume, LDV United, mortierbrigade and Wunderman Thompson. Together they won countless awards, from Cannes Lions to Effie awards and everything in between. Well not everything, other people won awards too. But still, quite a few awards. Pieter also loves cooking (including the eating part), camping, gaming, fantasy books, his wife and his three daughters. He loathes sports and writing about himself in third person.


    Manuel started working together with Pieter in 2004. Building a career at agencies Duval Guillaume, LDV United, mortierbrigade and Wunderman Thompson. Together they won countless national and international awards. Including ‘Agency of the year’ with three of the agencies. The last seven years Manuel was also a board member of Creative Belgium. Manuel doesn’t like cooking but likes eating, camping, gaming and high-tech gadgets. He has a love-hate relationship with sports and is the proud father of 2 cats named Nacho and Chili.


    Murielle wanted to be an international correspondent and never thought of starting a career in advertising. Her internship led to the final professional call, she chose for the fun, the crazy people… and the parties. On a more serious note: she's not passionate about one thing… but interested in everything. That’s why the adworld matched all her professional expectations: variation, creativity, brands, project management, people management, technology, media and production. After many years of experience in Belgium, London & Prague, she has become a communication specialist with extensive experience in all types of agencies.


    Alexander Cha’ban Kabakibo, part Syrian, part Bulgarian and part virtual, won his first award at Pizza Hut as Employee of the Month. Hungry for more, he began his creative career at Duval Guillaume, then moved on to Boondoggle (earning him a spot in the book "Gamechangers: 60 Years of Cannes Advertising"), Famous, and Saatchi & Saatchi. Alexander believes your brand is only as good as the experience it brings. If the experience sucks, your brand sucks. He loves swimming, blasting his electronic music, and playing video games with his two sons.


    Since 2008 Jeroen has been actively involved in the design industry, constantly exploring the intersection of design and technology. His experiences in cities like Paris, Amsterdam, Dubai and Antwerp have not only enriched his design perspective but also enhanced his ability to blend technology with creative thinking. Jeroen is especially passionate about integrating AI, aiming to push the boundaries of what's possible in the field, not just the obvious such as writing his bio for this website. Outside of work Jeroen cherishes the time he spends with his family. His hobby is interior design with a particular fondness for vintage Italian furniture and lighting.


    Martijn's journey into the world of graphic design began with Gents Agency in 2010. Following a stint with Maister, he made his way back to Duke&Grace before ultimately finding his place at Joe Public, by Springbok. He loves to make people like things, by designing things that people like. With a love for vibrant hues, unconventional patterns, and a soundtrack for every stride, Martijn thrives amidst the pulse of fast-paced, high-energy environments. Luckily you can always calm him down with a steaming bowl of ramen.


    Tomas will probably never fulfill his youthful dream of becoming a diplomat. The closest he got was a handshake from the Secretary-General of the United Nations, Ban Ki-moon. Just as he questions his own career path, he also questions every briefing as a true strategist. Tomas firmly believes in the power of understanding a consumer's problem, which naturally leads to the right solution. Our creatives agree (most of the time) that his strategic approach helps them create unique and impactful campaigns. His obsession with marketing effectiveness has earned him more than 15 Effies and roles as a judge for the Belgian, European, and global Effies.


    Pauline rolled into the agency world, knowing she either wanted to be in advertising, or become a famous Belgian. Becoming famous out of nowhere didn’t seem to work, so advertising turned out to be the way to go. After working in several creative agencies, she’s used to working with top-notch creative and strategic talent and developing new campaigns for a broad range of clients in different industries. Pauline loves to make new connections, tackle business problems, explore new insights and boss everyone around.


    Joe Public Belgium
    Oude Leeuwenrui 44
    2000 Antwerpen
    +32 (0) 477 202 473

    Springbok Mechelen
    Bautersemstraat 68
    2800 Mechelen

    Springbok Gent
    Charles de Kerchovelaan 14
    9000 Gent

    Springbok Brussel
    Rue Bara 175
    1070 Brussel